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Advertising Methods

Advertising Methods

Advertising is not what it used to be. Gone are the days when posting ads meant running around with a newspaper. Today adverts have more tendency towards an online space digital media has been a go-to for every consumer. The business has to run online no matter what....
Influencer Marketing: Trends to watch out for in 2022

Influencer Marketing: Trends to watch out for in 2022

Having slashed the marketing budgets vested in more traditional mediums in 2020, various brands and advertisers shifted their focus on digital marketing. Social media took the centre stage, within the ambit of this new type of marketing and drove discovery and...
Types of Advertising

Types of Advertising

Advertising is mainly used as a form to communicate or promote a message through a brand or company in talks for their ongoing sale or recently launched products. A niche marketing strategy is used by companies to attract customers or some companies even do it to...
Online And Offline Marketing in SEO: What’s the difference?

Online And Offline Marketing in SEO: What’s the difference?

Until a while ago, the process of search engine optimization [SEO] with respect to one’s online presence, was still simpler: pick a few suitable keywords that would attract most business and use it multiple times in all your content. The strategy worked remarkably...