- January 6,2018
- 2 Comments
Dawn of Digital Marketing over Long-Established Traditional Marketing! Time to Bring Your Digital Marketing Strategy into Track
Have you heard the term digital marketing and try to know what exactly is? If not, we guarantee you are still sticking to the old-fashioned traditional marketing strategy for e-businesses. Good luck with that! However, digital marketing is the next big thing in marketing your products and services and get your brand recognized worldwide. It has the potential to make your brand searched, heard, and located by globally residing customers. It can only be possible if your digital marketing strategy stay in track.
Long gone were the days when people used to watch TV, listen to Radio, and read Newspapers frequently. Therefore, companies used to spend more on advertising through those channels. Today is the day where mobile phones, laptops and Tablets are ruling over the mass.
The best example to validate this truth is to see you as you are online and reading this blog post on the internet probably via any of the media mentioned above. This ensures that the usage of TV and Newspapers have come down because of the internet and social media.
Traditional marketing is getting declined slowly as the new era of digital marketing is on the rise. So, if organizations keep spending money on traditional marketing; they will sure to face loss in coming days. However to survive, they need to start thinking about digital marketing and internet channels for investment. Though both of them have their own perks; but this is the 21st century that demands speed, accuracy, transparency, reach customers fast and great awareness building.
Marketing is an indispensable part of any business (be it offline or online) which one can’t ignore. A wise and visionary entrepreneur will always try to get high ROI from the budget for marketing efforts. Though there’s a large portion of people in this Internet era makes online transactions frequently, another chunk of the population on the other hand doesn’t even know how to use the internet at all. This makes it highly difficult for the entrepreneurs to decide which aspect of brand marketing to concentrate on nowadays: digital marketing or traditional marketing.
Let StarWorld Digital Help You Decide What’s Best For You!
Traditional Marketing Concept
Traditional marketing refers to the early days of conventional marketing methods used ever since the concept of advertisements and marketing came into existence. The primary method of brand promotion through traditional marketing includes:
- Advertisement & Marketing via Newspaper
- Billboard Advertising
- Magazine Ads
Digital Marketing Concept
Digital marketing is the new age advertising, marketing and brand promotion methods of the global realm. With internet finding its applications and benefit in every aspect of life, advertisement and marketing too has managed to not only develop brand awareness but also promote brands effectively through it. Role of digital marketing in this century give brands a global platform to reach a wider audience base easily which includes the following:
- Business Networking Sites such as LinkedIn
- Social Media channels such as Facebook, Twitter, YouTube, and Instagram
- Email Marketing
- Paid Pop-Up Ads and Video Marketing
- Click-baiting URLs for viral content marketing
Although all the digital marketing strategy used in this new-way approach appear similar, online marketing is far more versatile mode than conventional one.
Benefits of Digital Marketing over Traditional Marketing
Although traditional marketing has its own advantages, digital marketing has undoubtedly set a revolution ablaze. It has some clear winning benefits over traditional marketing and some of those are:
Exceptionally Costs Lower than Traditional Marketing
While newspaper, TV ads, and other such media ads cost a lot, advertising through the internet is quite affordable. This, in turn, means a greater fraction of the budget to enhance business.
Produces Real-Time Result:
An effectively carried out digital marketing has an edge over traditional marketing since it can ensure quick results while the latter keeps you waiting for long before showing any results. With strategically planned online marketing practice, you can measure and view everything from a number of visitors, conversion rate, busiest period of the day, and bounce rate too with ease.
When the question of brand image arises among digital marketing vs. traditional marketing; online marketing has an added advantage. Due to the limitation of space and law frequency of advertisements as is the case with conventional marketing, it loses at the hands of the online marketing.
Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. This helps to build an image of your brand consistently.
People don’t purchase a newspaper to look at the ads or watch a television to be interrupted by commercials; hence usually advertisements featured through such media go ignored. However, with online ads, one has the power to choose to see an ad or not, participate in a social media discussion group or read or ignore a marketing email.
Besides, you can also target a specific audience for these ads which. All of this makes these ads more wanted and far more likely to generate leads. Hence by being non-intrusive and non-annoying as opposed to the traditional marketing, digital marketing has more potential to give desirable results.
Creates Greater Exposure
Any traditional form of marketing device, be it television commercials or a newspaper ad, can only cover a certain area or population sector of a region. As opposed to this, an online advertisement has the ability to reach out to a wider population, even the whole of the world.
Gives Better Engagement:
No traditional marketing mode, allows you to interact with your audience and really engage them with your brand. With such marketing channels you have to wait to gain response only after which you can take any further step. However, with digital marketing strategies, you can not only interact with your targeted audience in the real-time but also make prompt and fruitful steps based on their quick feedbacks. You can also engage your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service. Of course, the latter means that you need to be available and invest in more time for the engagement through a PR team.
Owing to real-time results with digital marketing, you get instant publicity and even if you don’t you can instantly know which of your ad isn’t working. The debate about traditional vs. digital marketing is out of the question here since the former falls way behind in this regard due to lack of such a scope. On the other hand, the latter works like a chain reaction giving you newer audience and earning you a newer customer with every passing nanosecond.
Works for Every Stage or Field
Digital marketing vs. traditional marketing battle of ten falls in the winning hands of online marketing arena with certain benefits you can’t ignore with the former. Digital marketing allows even small businesses with a handful of staff members to expand their brand presence and manage advertising and marketing front which of course cannot be held true with traditional marketing methods which renders the small businesses and start-ups at disadvantages.
With digital marketing measuring your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit. This all makes the digital marketing vs. traditional marketing debate highly unfair by putting the former on the winning side by a wide margin.
For those seeking help of a faithful digital marketing company in UK, get in touch with StarWorld Digital!